{"id":1524,"date":"2025-01-14T19:27:43","date_gmt":"2025-01-14T18:27:43","guid":{"rendered":"https:\/\/sabanaplaza.com.co\/?p=1524"},"modified":"2026-02-25T16:17:59","modified_gmt":"2026-02-25T15:17:59","slug":"2024-un-paso-al-exito-a-traves-de-la-digitalizacion-en-el-comercio","status":"publish","type":"post","link":"https:\/\/sabanaplaza.com.co\/index.php\/2025\/01\/14\/2024-un-paso-al-exito-a-traves-de-la-digitalizacion-en-el-comercio\/","title":{"rendered":"2024: Un paso al \u00e9xito a trav\u00e9s de la digitalizaci\u00f3n en el comercio"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--95294031-3ca9-45cd-8005-a3111f465020\"><div class=\"et_pb_text_inner\"><p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Un a\u00f1o clave para la transformaci\u00f3n del comercio en el centro comercial Sabana Plaza, donde la integraci\u00f3n de estrategias digitales innovadoras lo llev\u00f3 hacia nuevas perspectivas.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">A trav\u00e9s de una serie de iniciativas y con un enfoque claro, ha logrado posicionarse como un referente en el mercado y ofrecer a sus comerciantes y clientes una experiencia completamente renovada.<\/span><span style=\"color: #000000;\"><\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img decoding=\"async\" src=\"https:\/\/sabanaplaza.com.co\/wp-content\/uploads\/2025\/01\/Titulo-ano-de-posicionamiento-digital-sabana-plaza-1.jpg\" width=\"1559\" height=\"681\" srcset=\"https:\/\/sabanaplaza.com.co\/wp-content\/uploads\/2025\/01\/Titulo-ano-de-posicionamiento-digital-sabana-plaza-1.jpg 1559w, https:\/\/sabanaplaza.com.co\/wp-content\/uploads\/2025\/01\/Titulo-ano-de-posicionamiento-digital-sabana-plaza-1-1280x559.jpg 1280w, https:\/\/sabanaplaza.com.co\/wp-content\/uploads\/2025\/01\/Titulo-ano-de-posicionamiento-digital-sabana-plaza-1-980x428.jpg 980w, https:\/\/sabanaplaza.com.co\/wp-content\/uploads\/2025\/01\/Titulo-ano-de-posicionamiento-digital-sabana-plaza-1-480x210.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1559px, 100vw\" class=\"wp-image-1529\" title=\"Titulo-a\u00f1o-de-posicionamiento-digital-sabana-plaza-1\" \/><\/span><\/div><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--82b4f219-6a86-4331-a8ca-1082321fb113\"><div class=\"et_pb_text_inner\"><p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Con la iniciativa <\/span><i><span style=\"font-weight: 400;\">Emprende Sabanista<\/span><\/i><span style=\"font-weight: 400;\">, se realiz\u00f3 una convocatoria de emprendedores digitales para que hicieran parte del centro comercial y recibieron herramientas, formaci\u00f3n y visibilidad tanto f\u00edsica como digitalmente, obteniendo como resultado el aumento del posicionamiento.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Estos emprendedores digitales fueron acogidos por el centro comercial ayud\u00e1ndoles a crecer explotando su creatividad digital transformando su negocio que era digital a f\u00edsico siendo parte de nuestros pasillos y locales.<\/span><span style=\"color: #000000;\"><span style=\"font-weight: 400;\"><\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_2 et_pb_row et_block_row\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--29ffd61d-a170-4292-b9dc-4be9138d4e19\"><div class=\"et_pb_text_inner\"><h2><b>Vitrina Digital para Comerciantes: Expandiendo Horizontes<\/b><\/h2>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--82b4f219-6a86-4331-a8ca-1082321fb113\"><div class=\"et_pb_text_inner\"><p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El <i>Centro Comercial Sabana Plaza<\/i> ha dado un paso importante al ofrecer a sus comerciantes una vitrina digital, para generar una conexi\u00f3n con el p\u00fablico de cualquier parte del pa\u00eds o el mundo, visitando nuestro sitio web <a href=\"http:\/\/www.sabanaplaza.com.co\">www.sabanaplaza.com.co<\/a> teniendo la oportunidad de exhibir sus productos y servicios de manera virtual. Esto no solo facilita la compra en l\u00ednea, sino que tambi\u00e9n ofrece otra alternativa para aquellos clientes que no pueden asistir f\u00edsicamente al centro comercial. <\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<\/div><\/div><\/div><div class=\"et_pb_column_4 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_1 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img decoding=\"async\" src=\"https:\/\/sabanaplaza.com.co\/wp-content\/uploads\/2023\/12\/co-working-13b.png\" width=\"800\" height=\"688\" srcset=\"https:\/\/sabanaplaza.com.co\/wp-content\/uploads\/2023\/12\/co-working-13b.png 800w, https:\/\/sabanaplaza.com.co\/wp-content\/uploads\/2023\/12\/co-working-13b-480x413.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" class=\"wp-image-66\" title=\"Imagen-a\u00f1o-de-posicionamiento-digital-sabana-plaza\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"et_pb_section_2 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_4 et_pb_row et_block_row\"><div class=\"et_pb_column_5 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--29ffd61d-a170-4292-b9dc-4be9138d4e19\"><div class=\"et_pb_text_inner\"><h2><b>Apoyo constante a los comerciantes<\/b><\/h2>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_5 et_pb_row et_block_row\"><div class=\"et_pb_column_6 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_2 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img decoding=\"async\" src=\"https:\/\/sabanaplaza.com.co\/wp-content\/uploads\/2023\/12\/co-working-13b.png\" width=\"800\" height=\"688\" srcset=\"https:\/\/sabanaplaza.com.co\/wp-content\/uploads\/2023\/12\/co-working-13b.png 800w, https:\/\/sabanaplaza.com.co\/wp-content\/uploads\/2023\/12\/co-working-13b-480x413.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" class=\"wp-image-66\" title=\"IMG_2617\" \/><\/span><\/div><\/div><div class=\"et_pb_column_7 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--82b4f219-6a86-4331-a8ca-1082321fb113\"><div class=\"et_pb_text_inner\"><p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El compromiso con el apoyo a los comerciantes gracias a la implementaci\u00f3n de plataformas digitales y creando estrategias en redes sociales como TikTok, Facebook e Instagram a trav\u00e9s de la creaci\u00f3n de contenido asertivo. Por medio de diferentes tipos de enfoques visibilizando cada marca que hace parte del centro comercial convirti\u00e9ndose en algo crucial para su crecimiento, lo que se refleja en un incremento significativo en las ventas y la satisfacci\u00f3n tanto de los comerciantes como de los consumidores.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_3 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_6 et_pb_row et_block_row\"><div class=\"et_pb_column_8 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--82b4f219-6a86-4331-a8ca-1082321fb113\"><div class=\"et_pb_text_inner\"><p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><i>\u201cEl 70\u2019% de los consumidores muestran una mayor propensi\u00f3n a comprar en empresas que ofrecen contenidos de alta calidad, inclinando que la percepci\u00f3n positiva generada por un contenido valioso, se traduce en una predisposici\u00f3n favorable hacia la marca.\u201d<\/i> - PuroMarketing, 2024<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<\/div><\/div><div class=\"et_pb_image_3 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img decoding=\"async\" src=\"https:\/\/sabanaplaza.com.co\/wp-content\/uploads\/2025\/01\/Titulo-ano-de-posicionamiento-digital-sabana-plaza-2.jpg\" width=\"1559\" height=\"681\" srcset=\"https:\/\/sabanaplaza.com.co\/wp-content\/uploads\/2025\/01\/Titulo-ano-de-posicionamiento-digital-sabana-plaza-2.jpg 1559w, https:\/\/sabanaplaza.com.co\/wp-content\/uploads\/2025\/01\/Titulo-ano-de-posicionamiento-digital-sabana-plaza-2-1280x559.jpg 1280w, https:\/\/sabanaplaza.com.co\/wp-content\/uploads\/2025\/01\/Titulo-ano-de-posicionamiento-digital-sabana-plaza-2-980x428.jpg 980w, https:\/\/sabanaplaza.com.co\/wp-content\/uploads\/2025\/01\/Titulo-ano-de-posicionamiento-digital-sabana-plaza-2-480x210.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1559px, 100vw\" class=\"wp-image-1530\" title=\"Titulo-a\u00f1o-de-posicionamiento-digital-sabana-plaza-2\" \/><\/span><\/div><div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--82b4f219-6a86-4331-a8ca-1082321fb113\"><div class=\"et_pb_text_inner\"><p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Logramos el reconocimiento en el medio de comunicaci\u00f3n <\/span><i><span style=\"font-weight: 400;\">Las2Orillas- <\/span><\/i><i><span style=\"font-weight: 400;\">Todas las historias, todas las miradas, desde todos los rincones<\/span><\/i><span style=\"font-weight: 400;\">. Realizado el 18 de noviembre de 2024, titulado <\/span><i><span style=\"font-weight: 400;\">\u201cAs\u00ed es el centro comercial mayorista en Bogot\u00e1 donde los comerciantes pueden surtir sus negocios\u201d, <\/span><\/i><span style=\"font-weight: 400;\">gracias tambi\u00e9n a la campa\u00f1a publicitaria que hizo el centro comercial con la influencer Alejandra Ahorra.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">En el cual\u00a0 se muestra como opci\u00f3n para conseguir proveedores de calidad para sus negocios<\/span><i><span style=\"font-weight: 400;\">, <\/span><\/i><span style=\"font-weight: 400;\">mencionando que<\/span><i><span style=\"font-weight: 400;\">, \u201c<\/span><\/i><i><span style=\"font-weight: 400;\">Cuando se inicia con un nuevo comercio o local una de las primeras acciones fundamentales es conseguir un proveedor de calidad. Donde pueda comprar los productos al por mayor y los costos no sean m\u00e1s elevados de lo normal.\u201d<\/span><\/i><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Este reconocimiento no s\u00f3lo valida el esfuerzo constante en el \u00e1mbito comercial, sino que tambi\u00e9n muestra el impacto positivo de la digitalizaci\u00f3n. La presencia en medios de comunicaci\u00f3n ha sido un factor clave para fortalecer la reputaci\u00f3n de<i> Sabana Plaza<\/i> y atraer m\u00e1s clientes y comerciantes interesados en formar parte de la comunidad.<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_7 et_pb_row et_block_row\"><div class=\"et_pb_column_9 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--29ffd61d-a170-4292-b9dc-4be9138d4e19\"><div class=\"et_pb_text_inner\"><h2><b>Estrategia con Influencers y medios de comunicaci\u00f3n digitales: Un paso hacia la viralizaci\u00f3n<\/b><\/h2>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_8 et_pb_row et_block_row\"><div class=\"et_pb_column_10 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_4 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img decoding=\"async\" src=\"https:\/\/sabanaplaza.com.co\/wp-content\/uploads\/2023\/12\/co-working-13b.png\" width=\"800\" height=\"688\" srcset=\"https:\/\/sabanaplaza.com.co\/wp-content\/uploads\/2023\/12\/co-working-13b.png 800w, https:\/\/sabanaplaza.com.co\/wp-content\/uploads\/2023\/12\/co-working-13b-480x413.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" class=\"wp-image-66\" title=\"IMG_2320\" \/><\/span><\/div><\/div><div class=\"et_pb_column_11 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--82b4f219-6a86-4331-a8ca-1082321fb113\"><div class=\"et_pb_text_inner\"><p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Esta campa\u00f1a, enfocada en apoyar la temporada alta de fin de a\u00f1o, utiliz\u00f3 influencers y un peri\u00f3dico digital para impulsar la estrategia informativa y comercial de Sabana Plaza. En el \u00faltimo trimestre de 2024, colaboraciones con grandes personalidades y microinfluencers locales lograron 262.541 visitas a nuestro Instagram, m\u00e1s de mil nuevos seguidores y vistas de hasta 345 mil usuarios, posicionando nuestras marcas y productos.<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_9 et_pb_row et_block_row\"><div class=\"et_pb_column_12 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--82b4f219-6a86-4331-a8ca-1082321fb113\"><div class=\"et_pb_text_inner\"><p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Adem\u00e1s, con el peri\u00f3dico digital \u00daltima Hora COL, uno de los m\u00e1s importantes del pa\u00eds, se desarroll\u00f3 una pauta comercial que consolid\u00f3 a Sabana Plaza como un destino comercial clave en Colombia. Estas alianzas fortalecieron la confianza entre seguidores y marcas, aumentando visibilidad y alcance, y permitieron a los comerciantes llegar a diversos p\u00fablicos estrat\u00e9gicos.<\/span><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_4 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_10 et_pb_row et_block_row\"><div class=\"et_pb_column_13 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_icon_0 et_pb_icon et_pb_module et_block_module\"><span class=\"et_pb_icon_wrap\"><span class=\"et-pb-icon\">{<\/span><\/span><\/div><div class=\"et_pb_slider_0 et_pb_slider et_pb_slider_fullwidth_off et_pb_module et_block_module preset--module--divi-slider--f1f38836-fe2e-495d-a0b7-66c3df9d4839\"><div class=\"et_pb_slides\"><div class=\"et_pb_slide_0 et_pb_slide et_pb_media_alignment_center et_pb_bg_layout_dark et_pb_text_align_center et_pb_module et_block_module\" data-slide-id=\"divi\/slide-0\"><div class=\"et_pb_container\"><div class=\"et_pb_slider_container_inner\"><div class=\"et_pb_slide_description\"><h4 class=\"et_pb_slide_title\">Las estrategias digitales en el comercio son fundamentales para ser sostenible y perdurar en el mercado, debido a que ayudan a entender mejor a los usuarios y posibles clientes. A trav\u00e9s, de objetivos claves para incrementar la visibilidad y mejorar el posicionamiento de los comerciantes del centro comercial. <\/h4><div class=\"et_pb_slide_content\"><p>Por Valentina Medina G\u00f3mez, integrante del equipo de mercadeo de Sabana Plaza.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2024: Un paso al \u00e9xito a trav\u00e9s de la digitalizaci\u00f3n en el comercio - Sabana Plaza<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sabanaplaza.com.co\/index.php\/2025\/01\/14\/2024-un-paso-al-exito-a-traves-de-la-digitalizacion-en-el-comercio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2024: Un paso al \u00e9xito a trav\u00e9s de la digitalizaci\u00f3n en el comercio\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sabanaplaza.com.co\/index.php\/2025\/01\/14\/2024-un-paso-al-exito-a-traves-de-la-digitalizacion-en-el-comercio\/\" \/>\n<meta property=\"og:site_name\" content=\"Sabana Plaza\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-14T18:27:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-25T15:17:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sabanaplaza.com.co\/wp-content\/uploads\/2025\/01\/Portada-ano-de-posicionamiento-digital-sabana-plaza.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1559\" \/>\n\t<meta property=\"og:image:height\" content=\"681\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mercadeo y Comunicaciones\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mercadeo y Comunicaciones\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sabanaplaza.com.co\/index.php\/2025\/01\/14\/2024-un-paso-al-exito-a-traves-de-la-digitalizacion-en-el-comercio\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sabanaplaza.com.co\/index.php\/2025\/01\/14\/2024-un-paso-al-exito-a-traves-de-la-digitalizacion-en-el-comercio\/\"},\"author\":{\"name\":\"Mercadeo y Comunicaciones\",\"@id\":\"https:\/\/sabanaplaza.com.co\/#\/schema\/person\/ea261bf604d2aa7533e9e84b1da69e9b\"},\"headline\":\"2024: Un paso al \u00e9xito a trav\u00e9s de la digitalizaci\u00f3n en el comercio\",\"datePublished\":\"2025-01-14T18:27:43+00:00\",\"dateModified\":\"2026-02-25T15:17:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sabanaplaza.com.co\/index.php\/2025\/01\/14\/2024-un-paso-al-exito-a-traves-de-la-digitalizacion-en-el-comercio\/\"},\"wordCount\":14,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/sabanaplaza.com.co\/index.php\/2025\/01\/14\/2024-un-paso-al-exito-a-traves-de-la-digitalizacion-en-el-comercio\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sabanaplaza.com.co\/wp-content\/uploads\/2025\/01\/Portada-ano-de-posicionamiento-digital-sabana-plaza.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sabanaplaza.com.co\/index.php\/2025\/01\/14\/2024-un-paso-al-exito-a-traves-de-la-digitalizacion-en-el-comercio\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sabanaplaza.com.co\/index.php\/2025\/01\/14\/2024-un-paso-al-exito-a-traves-de-la-digitalizacion-en-el-comercio\/\",\"url\":\"https:\/\/sabanaplaza.com.co\/index.php\/2025\/01\/14\/2024-un-paso-al-exito-a-traves-de-la-digitalizacion-en-el-comercio\/\",\"name\":\"2024: Un paso al \u00e9xito a trav\u00e9s de la digitalizaci\u00f3n en el comercio - Sabana Plaza\",\"isPartOf\":{\"@id\":\"https:\/\/sabanaplaza.com.co\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sabanaplaza.com.co\/index.php\/2025\/01\/14\/2024-un-paso-al-exito-a-traves-de-la-digitalizacion-en-el-comercio\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sabanaplaza.com.co\/index.php\/2025\/01\/14\/2024-un-paso-al-exito-a-traves-de-la-digitalizacion-en-el-comercio\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sabanaplaza.com.co\/wp-content\/uploads\/2025\/01\/Portada-ano-de-posicionamiento-digital-sabana-plaza.jpg\",\"datePublished\":\"2025-01-14T18:27:43+00:00\",\"dateModified\":\"2026-02-25T15:17:59+00:00\",\"author\":{\"@id\":\"https:\/\/sabanaplaza.com.co\/#\/schema\/person\/ea261bf604d2aa7533e9e84b1da69e9b\"},\"breadcrumb\":{\"@id\":\"https:\/\/sabanaplaza.com.co\/index.php\/2025\/01\/14\/2024-un-paso-al-exito-a-traves-de-la-digitalizacion-en-el-comercio\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sabanaplaza.com.co\/index.php\/2025\/01\/14\/2024-un-paso-al-exito-a-traves-de-la-digitalizacion-en-el-comercio\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sabanaplaza.com.co\/index.php\/2025\/01\/14\/2024-un-paso-al-exito-a-traves-de-la-digitalizacion-en-el-comercio\/#primaryimage\",\"url\":\"https:\/\/sabanaplaza.com.co\/wp-content\/uploads\/2025\/01\/Portada-ano-de-posicionamiento-digital-sabana-plaza.jpg\",\"contentUrl\":\"https:\/\/sabanaplaza.com.co\/wp-content\/uploads\/2025\/01\/Portada-ano-de-posicionamiento-digital-sabana-plaza.jpg\",\"width\":1559,\"height\":681},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sabanaplaza.com.co\/index.php\/2025\/01\/14\/2024-un-paso-al-exito-a-traves-de-la-digitalizacion-en-el-comercio\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/sabanaplaza.com.co\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"2024: Un paso al \u00e9xito a trav\u00e9s de la digitalizaci\u00f3n en el comercio\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sabanaplaza.com.co\/#website\",\"url\":\"https:\/\/sabanaplaza.com.co\/\",\"name\":\"Sabana Plaza\",\"description\":\"Centro Comercial \",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sabanaplaza.com.co\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sabanaplaza.com.co\/#\/schema\/person\/ea261bf604d2aa7533e9e84b1da69e9b\",\"name\":\"Mercadeo y Comunicaciones\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sabanaplaza.com.co\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a29e49847a3876ec70fb70dd728d3f2e90eda9c17724e2154147acc75a658926?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a29e49847a3876ec70fb70dd728d3f2e90eda9c17724e2154147acc75a658926?s=96&d=mm&r=g\",\"caption\":\"Mercadeo y Comunicaciones\"},\"sameAs\":[\"https:\/\/sabanaplaza.com.co\"],\"url\":\"https:\/\/sabanaplaza.com.co\/index.php\/author\/gerencia\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"2024: Un paso al \u00e9xito a trav\u00e9s de la digitalizaci\u00f3n en el comercio - Sabana Plaza","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sabanaplaza.com.co\/index.php\/2025\/01\/14\/2024-un-paso-al-exito-a-traves-de-la-digitalizacion-en-el-comercio\/","og_locale":"en_US","og_type":"article","og_title":"2024: Un paso al \u00e9xito a trav\u00e9s de la digitalizaci\u00f3n en el comercio","og_url":"https:\/\/sabanaplaza.com.co\/index.php\/2025\/01\/14\/2024-un-paso-al-exito-a-traves-de-la-digitalizacion-en-el-comercio\/","og_site_name":"Sabana Plaza","article_published_time":"2025-01-14T18:27:43+00:00","article_modified_time":"2026-02-25T15:17:59+00:00","og_image":[{"width":1559,"height":681,"url":"https:\/\/sabanaplaza.com.co\/wp-content\/uploads\/2025\/01\/Portada-ano-de-posicionamiento-digital-sabana-plaza.jpg","type":"image\/jpeg"}],"author":"Mercadeo y Comunicaciones","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mercadeo y Comunicaciones","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sabanaplaza.com.co\/index.php\/2025\/01\/14\/2024-un-paso-al-exito-a-traves-de-la-digitalizacion-en-el-comercio\/#article","isPartOf":{"@id":"https:\/\/sabanaplaza.com.co\/index.php\/2025\/01\/14\/2024-un-paso-al-exito-a-traves-de-la-digitalizacion-en-el-comercio\/"},"author":{"name":"Mercadeo y Comunicaciones","@id":"https:\/\/sabanaplaza.com.co\/#\/schema\/person\/ea261bf604d2aa7533e9e84b1da69e9b"},"headline":"2024: Un paso al \u00e9xito a trav\u00e9s de la digitalizaci\u00f3n en el comercio","datePublished":"2025-01-14T18:27:43+00:00","dateModified":"2026-02-25T15:17:59+00:00","mainEntityOfPage":{"@id":"https:\/\/sabanaplaza.com.co\/index.php\/2025\/01\/14\/2024-un-paso-al-exito-a-traves-de-la-digitalizacion-en-el-comercio\/"},"wordCount":14,"commentCount":0,"image":{"@id":"https:\/\/sabanaplaza.com.co\/index.php\/2025\/01\/14\/2024-un-paso-al-exito-a-traves-de-la-digitalizacion-en-el-comercio\/#primaryimage"},"thumbnailUrl":"https:\/\/sabanaplaza.com.co\/wp-content\/uploads\/2025\/01\/Portada-ano-de-posicionamiento-digital-sabana-plaza.jpg","articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sabanaplaza.com.co\/index.php\/2025\/01\/14\/2024-un-paso-al-exito-a-traves-de-la-digitalizacion-en-el-comercio\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sabanaplaza.com.co\/index.php\/2025\/01\/14\/2024-un-paso-al-exito-a-traves-de-la-digitalizacion-en-el-comercio\/","url":"https:\/\/sabanaplaza.com.co\/index.php\/2025\/01\/14\/2024-un-paso-al-exito-a-traves-de-la-digitalizacion-en-el-comercio\/","name":"2024: Un paso al \u00e9xito a trav\u00e9s de la digitalizaci\u00f3n en el comercio - Sabana Plaza","isPartOf":{"@id":"https:\/\/sabanaplaza.com.co\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sabanaplaza.com.co\/index.php\/2025\/01\/14\/2024-un-paso-al-exito-a-traves-de-la-digitalizacion-en-el-comercio\/#primaryimage"},"image":{"@id":"https:\/\/sabanaplaza.com.co\/index.php\/2025\/01\/14\/2024-un-paso-al-exito-a-traves-de-la-digitalizacion-en-el-comercio\/#primaryimage"},"thumbnailUrl":"https:\/\/sabanaplaza.com.co\/wp-content\/uploads\/2025\/01\/Portada-ano-de-posicionamiento-digital-sabana-plaza.jpg","datePublished":"2025-01-14T18:27:43+00:00","dateModified":"2026-02-25T15:17:59+00:00","author":{"@id":"https:\/\/sabanaplaza.com.co\/#\/schema\/person\/ea261bf604d2aa7533e9e84b1da69e9b"},"breadcrumb":{"@id":"https:\/\/sabanaplaza.com.co\/index.php\/2025\/01\/14\/2024-un-paso-al-exito-a-traves-de-la-digitalizacion-en-el-comercio\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sabanaplaza.com.co\/index.php\/2025\/01\/14\/2024-un-paso-al-exito-a-traves-de-la-digitalizacion-en-el-comercio\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sabanaplaza.com.co\/index.php\/2025\/01\/14\/2024-un-paso-al-exito-a-traves-de-la-digitalizacion-en-el-comercio\/#primaryimage","url":"https:\/\/sabanaplaza.com.co\/wp-content\/uploads\/2025\/01\/Portada-ano-de-posicionamiento-digital-sabana-plaza.jpg","contentUrl":"https:\/\/sabanaplaza.com.co\/wp-content\/uploads\/2025\/01\/Portada-ano-de-posicionamiento-digital-sabana-plaza.jpg","width":1559,"height":681},{"@type":"BreadcrumbList","@id":"https:\/\/sabanaplaza.com.co\/index.php\/2025\/01\/14\/2024-un-paso-al-exito-a-traves-de-la-digitalizacion-en-el-comercio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/sabanaplaza.com.co\/"},{"@type":"ListItem","position":2,"name":"2024: Un paso al \u00e9xito a trav\u00e9s de la digitalizaci\u00f3n en el comercio"}]},{"@type":"WebSite","@id":"https:\/\/sabanaplaza.com.co\/#website","url":"https:\/\/sabanaplaza.com.co\/","name":"Sabana Plaza","description":"Centro Comercial ","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sabanaplaza.com.co\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/sabanaplaza.com.co\/#\/schema\/person\/ea261bf604d2aa7533e9e84b1da69e9b","name":"Mercadeo y Comunicaciones","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sabanaplaza.com.co\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a29e49847a3876ec70fb70dd728d3f2e90eda9c17724e2154147acc75a658926?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a29e49847a3876ec70fb70dd728d3f2e90eda9c17724e2154147acc75a658926?s=96&d=mm&r=g","caption":"Mercadeo y Comunicaciones"},"sameAs":["https:\/\/sabanaplaza.com.co"],"url":"https:\/\/sabanaplaza.com.co\/index.php\/author\/gerencia\/"}]}},"_links":{"self":[{"href":"https:\/\/sabanaplaza.com.co\/index.php\/wp-json\/wp\/v2\/posts\/1524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sabanaplaza.com.co\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sabanaplaza.com.co\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sabanaplaza.com.co\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sabanaplaza.com.co\/index.php\/wp-json\/wp\/v2\/comments?post=1524"}],"version-history":[{"count":8,"href":"https:\/\/sabanaplaza.com.co\/index.php\/wp-json\/wp\/v2\/posts\/1524\/revisions"}],"predecessor-version":[{"id":2244,"href":"https:\/\/sabanaplaza.com.co\/index.php\/wp-json\/wp\/v2\/posts\/1524\/revisions\/2244"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sabanaplaza.com.co\/index.php\/wp-json\/wp\/v2\/media\/1537"}],"wp:attachment":[{"href":"https:\/\/sabanaplaza.com.co\/index.php\/wp-json\/wp\/v2\/media?parent=1524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sabanaplaza.com.co\/index.php\/wp-json\/wp\/v2\/categories?post=1524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sabanaplaza.com.co\/index.php\/wp-json\/wp\/v2\/tags?post=1524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}